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Ethereum gains momentum: SEC green light and Banks Shift

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Ethereum gains momentum: SEC green light and JPMorgan’s historic shift
By Ion Jauregui – Analyst at ActivTrades

Ethereum once again takes center stage in financial markets after a week full of positive signals: on one hand, the long-awaited clarification of its regulatory status by the SEC; on the other, the unexpected opening of JPMorgan to cryptocurrencies. All this in a context of growing institutional interest and corporate adoption.

Washington clears the path: ETH is a commodity
The chairman of the SEC, Paul Atkins, has resolved one of the biggest uncertainties in the crypto ecosystem: Ethereum will not be treated as a security, but as a commodity. In other words, it falls outside the scope of the SEC’s strictest regulations and is placed on the same level as bitcoin from a regulatory standpoint. This shift, which ends years of ambiguity, comes just as Ethereum spot ETFs begin to gain traction. On July 16 alone, these products recorded a net inflow of $726 million, reflecting strong demand from large investors. By way of explanation:

Security: A financial instrument representing a share in a company or a credit, such as a stock or bond. It is subject to financial market regulation (such as the SEC in the U.S.), especially regarding transparency, registration, and investor protection.

Commodity: A standardized tradable good, often raw, such as oil, gold... or bitcoin, according to regulators. It does not imply any ownership rights in a company and is not subject to the strict regulation applied to securities, but is instead overseen by other agencies like the CFTC.

JPMorgan breaks with the past and moves closer to cryptocurrencies
Jamie Dimon, CEO of JPMorgan and until recently a staunch critic of bitcoin, has made an unexpected move: the bank is studying the possibility of offering loans backed by cryptocurrencies like BTC and ETH. The system would allow clients to obtain liquidity in dollars without selling their crypto assets, by depositing them as collateral.

The bank would not directly custody these assets but would delegate that function to specialized providers such as Coinbase Custody. Although still in an exploratory phase, this represents a radical change in the relationship between big banking and the crypto world.

Trump Media, Western Union and Polymarket stoke the crypto narrative
It’s not just banks that are positioning themselves. Trump Media & Technology Group (TMTG) confirmed a $2 billion investment in bitcoin, making it the fifth publicly traded company with the largest BTC holdings in the world. The company is also preparing the launch of its own token on Truth Social, its social network.

Meanwhile, Western Union is exploring the use of stablecoins to improve the efficiency of international transfers, while Polymarket is studying the launch of its own stablecoin or a partnership with Circle (USDC). All this is happening after the recent approval of the GENIUS Act, which for the first time regulates these types of assets in the U.S.

ETH/USD analysis: Beginning of a new bullish phase?
On the charts, Ethereum has responded to the macro and political environment with sustained recovery since April, entering a partial consolidation phase during several months this year. After holding the support level around $2,579, and since the golden cross on the 10th of this month, it has consolidated a price expansion leading it to test a new consolidation zone around $3,500. ETH now aims for more ambitious levels that could push the commodity towards recent highs of $3,857.67 and potentially break through to $4,000.

Currently, the price is within a range it has tested for the fourth time. If it fails to break out, we could see a pullback towards $2,700 or even a return to previous supports at $2,112 and the long-term point of control at $1,586.

  • Key support: $2,579
  • Immediate resistance: $3,857.67 (recent highs)
  • Target zone: $3,850 – $4,000 if a clean breakout occurs
  • Danger zone: Below $2,880, bearish pressure could return


Ethereum ready to make the leap
With the SEC’s legal backing, a recent surge in volume, the rise of spot ETFs, and the shift in traditional banking led by JPMorgan, Ethereum is cementing its role as a strategic asset in the new financial era, ready to lead the next phase of crypto adoption. This time, with Wall Street watching closely. Ethereum appears ready to play a leading role in the next stage of integration between traditional and digital finance — and it seems that big banks are betting heavily on ETH.

Ethereum is no longer in bitcoin’s shadow. Today, it stands as a key player in bridging traditional finance and the digital future.



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