$NFLXShares of Netflix (NASDAQ:NFLX) were up 4.8% as of 1:14 p.m EDT on Tuesday. The streaming media veteran saw a bullish earnings preview from analyst firm Cowen & Co., which included rosy results from Cowen's proprietary media viewership survey
In a third-quarter survey of 2,500 U.S. consumers, Cowen asked which media platform has the best video content right now.
Netflix led the pack with 28% of the vote, far ahead of YouTube's second-place tally of 15% and basic cable's third-place showing at 10%.
The "other" category, which includes social networks and various smaller video publishing platforms, added up to 13% of the vote.
Netflix was also found to be the leading service that consumers use most often for viewing videos, ahead of "other" platforms and basic cable.
This figure rose to 33% when zooming in on the important age group of 18- to 34-year-olds.
The stock reached another all-time high today, having posted a market-beating gain of 11% in the last three months.
Whether Netflix meets or misses Wall Street's expectations on Oct. 19, the stock is primed to make a big move on the news. Either way, Netflix remains one of my favorite stocks in the digital media space.
On the technical side of things Netflix is looking extremely bullish on the higher frames.
Breaking above previous resistance with a continuation up, I can’t see why this wouldn’t stop here.
It’s a little on the overbought side of things on the daily chart so could see slight pullbacks but overall should continue it’s way up.
MACD bullish.
RSI overbought.
Next point. $700
Watchlist this.
